Odanadi 2.0

Real men campaign

“Are you a real man? What is associated with masculinity?”


With this campaign Odanadi addresses men’s attitudes towards women in India, and encourages a change in men’s behaviour. Through dialogue and a peoples movement Odanadi aims to achieve gender equality and respect for women.

In the initial stage “The Scorpion Social Stars dance group” is working with us in this campaign through street theatre & dance. These performances have attracted thousands of people. : The message to men is: ‘Real men respect women; they treat them as equals, and do not abuse them in any way”. To women we say: “we are standing alongside you and you have no reason to fear men like us”.